Interview with Fran DeMaris Award Winner Katrina Martin - Part 3

The Impact of Cannon Trust School

For Katrina, the decision to pursue the Certified Trust and Fiduciary Advisor (CTFA™) designation was a defining moment in her career. Cannon Trust School provided her with a comprehensive education in trust and fiduciary services. It wasn’t just about adding a credential to her resume; for Katrina, it was about deepening her understanding of the industry and solidifying her commitment to her career in trust services.

“The CTFA™ adds legitimacy to my resume and shows my partners and clients that I’m committed to the industry,” she explains. “It’s not just something I’m passing through; it's a passion.”

Through the rigorous coursework and practical training provided by Cannon, Katrina was able to enhance her skills and gain the confidence needed to excel in her role. The curriculum covered a wide range of topics essential to the trust industry, from estate planning and tax law to investment management and fiduciary responsibilities. This comprehensive approach ensured that Katrina was well-prepared to meet the challenges of her profession head-on.

But the impact of Cannon Trust School extended beyond just technical knowledge. For Katrina, the program instilled a sense of professional confidence that has been instrumental in her career advancement. “The program has given me the confidence to step into rooms with partners like attorneys, CPAs, and financial advisors and add value to the conversation,” she says. This newfound confidence has not only enhanced her ability to serve her clients but has also positioned her as a trusted advisor within her professional network.

In many ways, Trust School has been a catalyst for Katrina’s career growth, opening doors to new opportunities and reinforcing her commitment to the trust industry. She has gained the tools and knowledge necessary to navigate the complexities of trust services, all while maintaining her unwavering dedication to client service—a core value that has driven her career from the very beginning.

Katrina’s journey is a testament to the power of continuous learning and professional development. It highlights the importance of not just acquiring knowledge, but also of applying that knowledge in meaningful ways to make a lasting impact in one’s career. For Katrina, Cannon Trust School has been more than just a credential—it has been a transformative experience that continues to shape her career and her contributions to the trust industry.