Cannon Financial Institute

Linda Eaton

Photo of Linda Eaton

Executive Vice President


Since joining the firm in 2011, Linda has become one of Cannon’s most sought after speakers and consultants. Linda has focused much of her activity in helping client-facing advisors become measurably better at the relationship management aspects of the business.  Linda’s work in the fields of neuroeconomics and emerging wealth markets has underscored her conviction that clients deserve the best advice and service possible, and truly need advisors to help them achieve their goals.  She considers it a privilege to help advisors help their clients.

Linda has devoted nearly three decades to helping individuals and organizations improve their performance concentrating primarily, but not exclusively, on the financial services industry. Linda began her training career at Merrill Lynch, where, after having successfully built a practice as a Financial Advisor, she moved on to the training division, eventually working in Management Development for North America. She then served as Vice President of Productivity for the Franklin Covey Co. She was instrumental in the design of their flagship productivity program, What Matters Most, as well as creating custom programs for clients such as Hewlett Packard, Avon, Reebok, and Morgan Stanley.  A major focus for Linda during her tenure at Franklin Covey was assisting the firm’s most significant international clients in increasing productivity. 

Linda’s interest in individual transformation led to the founding of The Galileo Initiative, an organization devoted to using cutting age brain research to effect business results.  Her extensive media experience includes featured guest spots on NBC’s Today Show, CNN, and CNBC’s Power Lunch.

From keynote speeches to hands-on workshops, over 500,000 participants in 16 countries have benefited from Linda’s ability to connect life-changing concepts to everyday experience.


  • B.F.A. in Fine Arts, Boston University

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