Women in Wealth - Jenny Franta

In this episode of The Cannon Curve, Phil talks with Jenny Franta, Senior VP and Managing Director at Fifth Third, about the evolving world of personal trust. Jenny shares her journey from a Notre Dame grad to a "trust guru," emphasizing why modern advisors must "get comfortable with the uncomfortable." She reflects on the unique privilege of honoring 100-year-old grantors' intentions while navigating the warp-speed changes of 2026.

The conversation dives into the "ripple effect" of high-impact leadership and the power of a "linked-arms" culture. Jenny also offers a reality check on talent: while fiduciary expertise can be taught, the real winners in this industry are those who master the blend of analytics and human empathy. This episode is an essential look at defining your own success and staying true to your "True North" in a rapidly shifting landscape.

Resources:

Phil on LinkedIn

Jenny on LinkedIn

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