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  • Author
    Cannon Financial Institute
  • Published
    February 18, 2025
Creating a Circle of Safety, Trust and Mutual Respect: A Few Takeaways from Simon Sinek’s Leaders Eat Last


What makes a great leader? It’s one of those perpetual questions that generate strong reactions, diverse responses and heated debates. Some business professionals will mention vision and strategy, while others may put more emphasis on charisma or creativity. It really makes you wonder whether it’s even possible to provide a clear-cut answer to this question. Of course a whole lot depends on the nature of your business, your goals, your team members and your perspective on things.

Therefore, in this article, we decided to briefly discuss a highly insightful book written by Simon Sinek, a well-renowned leadership expert and author. There are so many crucial lessons to be learned here and so much to digest. In Leaders Eat Last, Simon argues that the best, strongest and most effective leaders put the well-being of other people ahead of their own. He eloquently explains why some teams work so well together while others fall apart in high-pressure situations.

In a nutshell, Simon suggests that it’s all about a leader’s ability to create a culture of safety, trust and collaboration. That’s when the magic happens. When leaders put their employees first, protect and empower them instead of relentlessly pursuing higher profits, their organizations thrive, employees are more engaged, and innovative ideas prevail.

Entering the “Circle of Safety”

The concept of the Circle of Safety is at the heart of Simon’s philosophy. What it means is great leaders create environments where team members feel safe, valued and secure – both physically and emotionally. In other words, when employees fully trust their leaders and know that their bosses have their best interests at heart, they shed their fears and start working together as a strong team. The outcome? Greater success. Increased earnings. Bigger market share – you name it!

But what happens when there is no safety net in the workplace? It goes without saying that a lack of safety leads to stress, burnout, toxic workplace cultures, low employee morale and high employee turnover. Instead of collaborating and supporting each other, employees undermine and compete with each other. They become preoccupied with self-preservation rather than innovation, teamwork or going the extra mile for their organization. If the company continues down the same negative path, things will continue to deteriorate and may ultimately lead to its demise.

In contrast, when leaders establish a Circle of Trust, teams work well together, take good care of each other and deliver better results – for the company and for each other. In fact, they may ultimately transform into a close-knit family and accomplish more than they thought was possible.

Now, what about taking risks? According to Simon, supportive leadership is more likely to encourage your team members to take risks that are crucial for company growth. Why? Simply because they trust their boss to support their efforts – even if their bold ideas are costly, take time to develop and do not result in immediate profits.

What does oxytocin have to do with it?

It turns out, there is a scientific basis behind strong team performance. Prioritizing employees’ needs demonstrates empathy. That’s what makes them feel safe, as pointed out by Simon. But what does it have to do with a neurochemical called oxytocin? In a nutshell, oxytocin is released as a result of social interactions with other people; it controls feelings of trust, empathy and happiness.

According to the book, when you form strong connections with others or prioritize other people’s needs, oxytocin provides a burst of happiness. It triggers a sense of contentment and reinforces positive behaviors. Simon says that a single person behaving empathetically creates a chain reaction of chemical release and empathetic behaviors.

Leaders should keep in mind that miracles don’t happen overnight and it takes time to cultivate supportive environments. Therefore, patience and consistency are key before you start seeing successful collaboration, true bonding and innovation. What’s interesting is that uniting against common hardship also leads to increased production of oxytocin. In fact, your brain rewards you for collaborating with your subordinates and co-workers in a highly challenging or threatening situation.

True risks of ignoring your subordinates’ needs

While paying attention to the needs of your employees is critical to your company’s success, failing to prioritize their well-being may erode trust and damage morale. A responsible business leader never regards his or her team members as mere tools to maximize profits. Even if some team members struggle to keep up and meet the needs of the company, investing in their development –through mentorship, guidance and training – builds loyalty and empowers the team.

The many evils of cortisol

Simon’s book suggests that there is another neurochemical called cortisol which is the culprit behind dysfunctional workplaces. It is released in response to stress, and chronic exposure to it leads to anxiety, disengagement and even physical health issues. In addition, it impedes oxytocin production making employees less likely to cooperate and come up with innovative solutions. In fact, they are more likely to see each other as threats and become defensive, territorial and resistant to change. Furthermore, Simon maintains that a loss of creativity should also be attributed to the presence of cortisol in the system.

Strengthening supportive environments

Evidence shows that planning ahead can result in long-lasting positive changes. Therefore, instead of fixating on immediate success and short-term profitability, try to prioritize long-term goals. Simon firmly believes that committing to long-term goals that stretch over 10 to 20 years can increase oxytocin production. Another important point Simon makes in his book is that interacting with suppliers, employees and customers in person, and as much as possible, can be very helpful. Face-to-face interactions remind you that you are working with people and allow your brain to produce oxytocin and form solid relationships.

Final Thoughts

Simon Sinek’s book is a compelling reminder that leadership is not only about power, profits or personal success. It’s mostly about people. The most effective and intelligent leaders create environments of trust, empower their teams and invest in training. When leaders eat last –putting other people first – everyone wins.

FREQUENTLY ASKED QUESTIONS

     1.What is the Circle of Safety and why is it crucial for leadership?

The Circle of Safety is Simon Sinek’s concept of a workplace culture where employees feel secure and valued and enjoy the support of their leadership. When leaders cultivate trust, mutual respect and effective collaboration, employees become more engaged, collaborative and innovative which ultimately results organizational success.

     2. How do oxytocin and cortisol impact workplace interactions?

    Oxytocin, known as the trust hormone, promotes feelings of connection and teamwork. Cortisol, on the other hand, is a stress hormone triggering anxiety, disengagement and competition among employees. Leaders who create a positive and supportive environment usually encourage oxytocin release – that’s what improves teamwork, strengthens collaboration and enhances productivity.  

         3.Why should leaders focus more on long-term goals rather than short-term profits?

      Evidence shows that profit-driven leadership that is mainly focused on short-term gains, often leads to increased stress and low morale while long-term goals usually result in improved trust, loyalty and organizational growth. Sinek mentions that investing in employees, their education, training and professional development prioritizes people over immediate profits and positively transforms organizations.