-
- Available settings
- In-Person, Online, Live Virtual
-
- Topic
- Sales & Practice Management
Relational Wealth: Crafting Meaningful Client Dialogues
Equips trust professionals with advanced techniques for client discovery, sales processes, and relationship-building. It covers interview skills, branding, strategy presentation, behavioral science applications, and trust-focused differentiation strategies.

This training is intended for financial professionals who are responsible for trust sales. Participants will gain a clear understanding of the skills and tools necessary to source prospects, manage the pipeline process, and close the business. Emphasis is placed on areas often viewed as intangible but vital to earn the client's respect and relationship.
Areas of Study:
- Client Discovery Interviews: Equip participants with techniques for conducting effective client discovery interviews to assess client needs accurately.
- Sales Process: Train participants in utilizing a standardized, repeatable sales process from discovery to account onboarding.
- Discovery Tools: Introduce an array of tools aimed at identifying client concerns and objectives in the wealth management domain.
- Branding Statement: Assist in crafting a unique branding statement to differentiate participants and their firms in the industry.
- Strategy Presentation Tools: Provide specific resources for effectively organizing and presenting strategies to both clients and prospects.
- Behavioral Science in Conversations: Enlighten participants on the role of behavioral science principles in shaping client conversations and decisions.
- Client Interaction Skills: Develop the soft skills necessary for successful day-to-day client interactions.
- Trust as a Differentiator: Integrate trust-building strategies into the sales process, serving as a unique value proposition.
Related Programs
Goals-Based Investment Review
Trains financial advisors to conduct effective investment reviews as part of client planning. It covers communicating portfolio theory, generating client interest, report delivery techniques, goal-oriented risk management, and promoting asset consolidation benefits.
Partnering for Growth
Trains wealth management professionals in cross-functional collaboration, covering team engagement rules, unified branding, credibility-building techniques, and opportunity planning to enhance client service and business growth across multiple disciplines.
Growing Your Business
Offers wealth management professionals updated strategies for client retention, expansion, and acquisition. It covers practice management, client communication skills, technology integration, and business development planning, emphasizing practical application to enhance advisors' expertise and client service.