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Webinar

When the market panics, your plan shouldn't.

Market downturns are inevitable, but they don’t have to be unpredictable. In this webinar, Cannon’s Subject Matter Expert, Duane Lee, shares data-backed insights, timeless perspective, and proven strategies to help financial professionals and their clients stay grounded when emotions run high.

  • Average bear market decline: 32%
  • Average bull market recovery: +150%

Watch the Webinar to Learn More

Insights You Can Put to Work Today

What You'll Learn During The Webinar

What Defines a Bear Market

Understand what a bear market truly is beyond the headlines and short-term noise. Duane explains how to identify key thresholds (like the 20% drop), what those signals mean historically, and why labeling market movements accurately is the first step to responding rationally.

What History Tells Us

Explore over 75 years of market data to gain clarity on how bear markets unfold and how they recover. You'll learn how long downturns typically last, what returns look like afterward, and how these cycles offer critical context for clients who are unsure or fearful.

The Psychology of Downturns

Fear, loss aversion, and uncertainty lead to irrational decisions. This section breaks down the behavioral patterns investors follow during market stress and explains how emotional bias, not logic, can derail a portfolio. Duane provides strategies to help clients shift from reaction to resilience.

How to Keep Clients Invested

The greatest risk isn’t the market drop, it’s abandoning the plan. Duane shares language, frameworks, and advisor-tested practices for helping clients stay the course. From documentation to rule-based investing, you’ll learn how to guide conversations that build trust through turbulence.

Where to Find “New” Opportunities

Bear markets don’t just test confidence; they also create rare buying windows. Learn how disciplined investors use volatility to enter positions in high-quality businesses at better valuations. This section helps professionals spot mispriced opportunities without rushing in or trying to “catch a falling knife.”

Key Takeaways for Investors

Duane ends the session with a summary of data-backed insights, repeatable strategies, and investor-ready talking points. These takeaways will help reinforce client education, build long-term confidence, and position you as a steady guide in uncertain times.

Resources

More Tools & Resources

Provide clients with practical tools from our latest webinars. Download presentation decks, handouts, and takeaways to support better conversations and informed decisions.

Bear Market Webinar Slides PP
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Bear Market PowerPoint Slides

Share this presentation deck with your clients to bring Duane’s webinar insights to life. It’s an easy-to-follow resource designed to spark conversation, reinforce strategy, and help clients stay focused during volatile markets.

Image Bear Market Webinar Client Handout
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Client Handout

Share this practical handout with your clients to reinforce the key insights Duane shared during the webinar.

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Talking Points for Advisors

Uncertainty can make even the most seasoned investors anxious. That’s why we’ve created a set of practical, confidence-building talking points to help you guide your clients through market volatility.

CWS Virtual Course Video
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Explore the Bear Market Survival Infographic

Want a quick, visual breakdown of what to say and what to do during a downturn? Our infographic simplifies the key insights from Duane's webinar.