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Cannon Financial Institute

Why Cannon

Experience has taught us the inevitability and value of change. Yet the basic principle of our existence remains the same; Everyone deserves sound advice and exceptional service. It is our life’s work to consult, design, develop, and instruct with this principle as our end goal.  

Our Purpose

We share our clients' belief that everyone deserves sound advice and exceptional service.  We make a lasting, meaningful impact on society, improve the lives of those we touch, and promote positive change in the financial services industry.

Our Mission

Our mission is to grow by understanding industry needs and delivering practical solutions that leverage the collective wisdom and creative power of a team of professionals passionately committed to helping our clients realize their goals. 

Our Values

We build meaningful, mutually beneficial relationships based upon a shared commitment to address real issues, produce real results, and deliver real value.

We nurture a vibrant environment where collaborative partnerships and supportive relationships thrive.

We continuously improve through a creative process incorporating contributions from engaged stakeholders and experts to develop innovative and practical solutions.

We work together to realize our shared vision of success as measured by enterprise value and the positive impact we have on our clients and each other.