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Cannon Financial Institute

Basics of Banking™

These core concepts provide associates with a foundation for which to better understand banking products and services, and with this, the ability to confidently discuss opportunities and make recommendations.  Many of these concepts sit at the base of the financial world.

Areas of Study Include:

  • key terms and definitions
  • financial institutions, markets, and regulators
  • economic events; the ripple effect
  • putting it all together; the client conversation