Cannon Financial Institute

Hidden Half of Client Portfolios


Research suggests that the assets advisors tend to focus on -- liquid assets such as stocks, bonds, and cash – represent less than half (45%) of a wealthy person’s portfolio. The other half (55%) consists of illiquid assets such as real estate, stock in privately owned companies, artwork etc. Advisors routinely ignore this “hidden half” – to their detriment and that of their clients. Join Cannon’s Duane Lee and Spardata’s Brad Davidson as they examine the reasons why advisors should take illiquid assets more seriously, and share ways in which they can better serve their clients.


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