Unique Assets: Hidden Half of Your Clients' Wealth
By Brad Davidson


Let’s start with a statement you'll likely think cannot possibly be true: most trust professionals routinely ignore half of their affluent clients' assets.

Your clients own assets that do not trade on any stock or bond exchange, that have no CUSIP number, that are not sold to investors by Fidelity, Merrill Lynch or Charles Schwab. I call them “unique assets” and by the term mean investments that originate not on Wall Street but on Main Street – things like real estate; interests in privately-owned (usually family owned) businesses; mineral oil and gas interests; life insurance; farms and ranches; loans and notes; and collectibles.


Applied Behavioral Finance: Behavioral Biases of Moderate Investors
By Michael M. Pompian

In last month's article, we examined the biases of Conservative investors. In this month’s article, we will move on to biases of moderate investors, finishing coverage of clients who are at the lower end of the risk tolerance spectrum. Moderate investors (MI’s) often do not have their own ideas about investing but rather follow the lead of their friends and colleagues or whatever general investing fad is occurring to make their investment decisions.



Beginning January 24th

Have you made the commitment to continue your professional development in 2016? Gain the knowledge and skills you need to excel. Join Cannon in Hilton Head, South Carolina and begin the next phase of your career.


Exclusively Available through iBooks

Cannon announces the release of Linda Eaton’s new eBook, Advising Women Investors: Helping Women Make Better Financial Decisions. This multimedia publication provides practical information and tools for following Linda’s “6Cs” to better serve women. Expand your knowledge in working with one of the largest and underserved customer segments and grow you business at the same time.


New Course for 2016

Cannon’s esteemed instructor, Duane Lee, is joined by industry expert, Brad Davidson, to bring you this industry-exclusive course for trust professionals. Favoring practical approaches over theoretical ones, you will be introduced to administrative best practices for different types of unique assets. Join us at the University of Notre Dame to explore the realm of unique and hard to value assets.


Exciting new topics

Join Cannon in 2016 for the latest information about estate planning and current trends in the marketplace with our Estate Planning Teleconference Series. You will gain hands-on practical knowledge, insights into the latest planning strategies and techniques, along with current tax rulings impacting affluent clients and their families. Sign up today for the first call of the New Year, which will be held on January 26th.