Cannon Financial Institute

Cannon Financial Institute is an established adviser within the financial services industry. We are recognized for our expert counsel, steadfast training, and positive impact. Fueled by a team of industry leaders, Cannon is an experience which fosters collaboration and growth. Learn more about us. >

What We Do

Cannon solves problems and develops problem solvers. We start from a position of discussion and discovery to best understand our clients and their desired outcome.

We then apply a personalized level of service which may employ one or more of our solutions. Choose the path which best identifies your interests to learn more about our work. Learn more about our work. >

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Whether you’re an individual looking to make a difference or an organization in need of innovative problem solving, our unique instructional and consulting experiences meet you where you are, with the answers and know-how you need. Choose below to begin exploring our offerings. 

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Thought Leadership

Applied Behavioral Finance: Behavioral Biases of Aggressive Investors

Applied Behavioral Finance: Behavioral Biases of Aggressive Investors

by Michael M. Pompian

In last month's column, we examined the biases of growth-oriented investors (GIs).  If you recall, many of the biases of growth-oriented investors were cognitive.  In this month’s column, the fifth so far, we will move to biases of aggressive investors (AI’s), finishing coverage of clients who are at the higher end of the risk tolerance scale.  Aggressive investor biases are mainly emotional which is very important to recognize when working with these investor-types.

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